Creative & Brand Marketing Manager

Ivory Homes - Salt Lake City, UT | October 2022 to Present

• Oversee and guide creative projects from concept to completion, ensuring adherence to brand guidelines across all initiatives, including presentations, digital and print materials, flyers, brochures, packaging, blogs, social media, large format signage, displays, and imagery.

• Create and define annual marketing strategies and campaigns; continuously assess and adjust to meet evolving goals and objectives.

• Manage and collaborate with Marketing Managers, Marketing Coordinators, and other internal teams to provide and oversee creative and brand direction.

• Actively create and develop creative content for the company and its sister companies.

• Oversee the image library and coordinate photoshoots.

• Assist in programming and ensure smooth execution of events from ideation to completion.

• Act as the point of contact between various agencies to develop and procure ads, signage, and collateral.

• Lead the design and creation of displays and signage for new office buildings, residential complexes for sister companies, and company events and seminars.

• Provided brand and UX/UI guidance for website refreshes, focusing on creating a modern and user-friendly experience for site visitors.

• Budget creative and code marketing team expenses.

• Creative Services Manager

Woodside Homes - Salt Lake City, UT | January 2020 to October 2022

• Ensure brand guidelines and company image are met within all company-wide creative; including but not limited to the following: presentations, digital and printed ads, printed materials ranging from flyers to brochures, brand items, photography and photoshoots, packaging, web imagery, brand displays, storefront displays, signage, and billboards.

• Create and assist in creating new brand creative.

• Provide creative guidance to Marketing Managers and coordinators within six divisions across the Western United States.

• Actively provide support to other members of the corporate marketing team.

• Assist in editing the content within company CMS for the company website.

• Provide training of Adobe software to Marketing Managers and Coordinators within divisions.

• Maintain and catalog image library

• Assist in directing photoshoots - including communicating with photographers with the direction before, during, and after a shoot.

Accomplishment during this time

Provide the knowledge and support needed to move our CMS to a new website; this entailed: training and assisting in managing an intern on brand guidelines, coordinating with different teams within the company, and working alongside an agency to meet brand standards and assist in auditing the development of the site.

Production Designer

Woodside Homes - Salt Lake City, UT | January 2017 to December 2019

• Ensure that brand and image guidelines according to the playbook are met within all creative company wide.

• Assist CMO and VP of Marketing in providing marketing teams within six divisions across the Western United States with the creative materials and branding needed to succeed.

• Create and assist in creating new brand creative, including presentations, digital and printed ads, printed materials ranging from flyers to brochures, brand items, photography and photoshoots, packaging, web imagery, brand displays and signage, and billboards.

• Actively provide support to other members of the corporate marketing team.

• Assist in editing the content within company CMS for Website.

• Provide training of Adobe software to Marketing Managers and Coordinators within divisions.

• Maintain and catalog image library

• Assist in directing photoshoots, including communicating with photographers with the direction before, during, and after a shoot.

Accomplishment during this time

Worked alongside the parent company marketing team and other corporate teams to provide the creative knowledge, support, and creativity to develop brochures, assist in designing the displays and presentations of the Shawood Concept House ‘Chowa House’ in Nevada at the 2019 International Builders Show.

Junior Production Designer

Woodside Homes - Salt Lake City, UT | August 2016 to December 2016

• Assist in recreating marketing playbook and ensuring that brand and image guidelines, from the playbook, are met within all creative company wide.

• Assist CMO and VP of Marketing in providing marketing teams within six divisions across the Western United States with the creative materials and branding needed to succeed.

• Assist in creating new brand creative, including presentations, digital and printed ads, printed materials ranging from flyers to brochures, brand items, email, and packaging.

Accomplishment during this time

Provided the creative support and knowledge to build a branded presentation box with catalogs of the company mission and work as part of our approach to present ourselves to our parent company Sekisui House, as they expanded into the United States.

Graphic Artist

A Gallery/ Allen+Alan Fine Art - Salt Lake City, UT | May 2014 to June 2016

Responsibilities

• Develop website and graphic material using HTML 5, CSS 3, and Adobe Suite

• Confer with management to formulate and interpret policies, determine budget requirements, and plan overall operations and methods of execution

• Develop material and manage all social media accounts

• Manage documentation, cataloging, and curation of artwork

Accomplishment during this time

Constructed a new and functional website for the gallery, which helped inform gallery artists and clientele of upcoming gallery events and available artworks for purchase.